While sequential numbers and barcodes have been used for years, the emergence of QR code technology is allowing marketers to mark their products with a code that will direct a smartphone to a website, provide a coupon or launch a video. At InkWorks we use this technology and Digimarc Barcode Technology, to create label, in-mold, and decal products that allow our customers to build value with print. Our capabilities allow us to embed unique identifiers, our codes not only take you to a site, but they offer the site unique inputs so the customer is recognized or directed to a specific solution. We believe it is the future of dynamic printing.
Digimarc Barcode Technology - http://www.inkworksllc.com/interactive-imaging.html
In non-packaging markets, most product managers do not want to “scar” the appearance of their product with a QR Code. However, the value of bridging to content is even more important with semi-durable and durable products. For these aesthetic applications, we employ Digital Watermarks to hide the code in the product decoration. The Watermark is embedded into the decoration artwork and it cannot be seen with the human eye, but with the right App, the watermark can be read with any smartphone.
The addition of HPlink Technology allows Digimarc Barcodes to include unique identifiers. This expanded functionality can create a unique consumer-to-brand/product link that can: streamline specific warranty information, isolate product recalls, elevate product authentication, and facilitate one-to-one direct consumer engagement. These content bridges create value in the following ways:
QR codes are the Quick Read Codes that can be used to quickly link a smartphone to a product. Consequently, all web-based content can be pointed at a product with a QR Code on the label. At InkWorks we extend the value of QR Codes by printing QR Codes with unique identifiers. This means that every single unit of your product could carry a unique identifier so when the QR Code is scanned with a smartphone, an identifier is automatically handed off to your website. Depending on the website, you can bridge the consumer to product information, complementary products, how to use videos, or any other form of consumer engagement.
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