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Handshake QRTM codes – More than Coupons!
QR codes are the Quick Read Codes that can be used to quickly link a smart phone to a product. Consequently, all web based content can be pointed at a product with a QR Code on the label. At InkWorks we extend the value of QR Codes by printing QR Codes with unique identifiers. This means that every single unit of your product could carry a unique identifier so when the QR Code is scanned with a smart phone, an identifier is automatically handed off to your web site. Depending on the web site, you can bridge the consumer to: product information, complimentary products, how to use videos or any other form of consumer engagement.
While sequential numbers and bar codes have been used for years, the emergence of QR code technology is allowing marketers to mark their products with a code that will direct a Smart Phone to a web site, provide a coupon or launch a video. At InkWorks we use this technology to create label, in-mold and decal products that allow our customers to build value with print. Our capabilities allow us to embed unique identifiers, our QR codes not only take you to a site, but they offer the site unique inputs so the customer is recognized or directed to a specific solution. We believe it is the future of dynamic printing.
Content Bridging with Digital Watermarks
In non-packaging markets, most product managers do not want to “scar” the appearance of their product with a QR Code. However the value of bridging to content is even more important with semi-durable and durable products. For these aesthetic applications we employ Digital Watermarks to hide the code in the product decoration. The Watermark is embedded into the decoration artwork and it cannot be seen with the human eye, but with the right App the watermark can be read with any smart phone.
Although this technology currently does not allow for unique identifiers, it does allow for the link of product to consumer to web to manufacturer to product. These content bridges create value in the following ways: