While sequential numbers and barcodes have been used for years, the emergence of QR code technology is allowing marketers to mark their products with a code that will direct a Smart Phone to a website, provide a coupon or launch a video. At InkWorks we use this technology and digital watermarking technology to create label, in-mold and decal products that allow our customers to build value with print. Our capabilities allow us to embed unique identifiers, our codes not only take you to a site, but they offer the site unique inputs so the customer is recognized or directed to a specific solution. We believe it is the future of dynamic printing.
QR codes are the Quick Read Codes that can be used to quickly link a smart phone to a product. Consequently, all web-based content can be pointed at a product with a QR Code on the label. At InkWorks we extend the value of QR Codes by printing QR Codes with unique identifiers. This means that every single unit of your product could carry a unique identifier so when the QR Code is scanned with a smart phone, an identifier is automatically handed off to your website. Depending on the website, you can bridge the consumer to: product information, complementary products, how to use videos or any other form of consumer engagement.
with digital watermarks
In non-packaging markets, most product managers do not want to “scar” the appearance of their product with a QR Code. However, the value of bridging to content is even more important with semi-durable and durable products. For these aesthetic applications, we employ Digital Watermarks to hide the code in the product decoration. The Watermark is embedded into the decoration artwork and it cannot be seen with the human eye, but with the right App, the watermark can be read with any smart phone.
Although this technology currently does not allow for unique identifiers, it does allow for the link of product to the consumer to the web to the manufacturer to the product. These content bridges create value in the following ways:
Provide product authentication and reduce counterfeiting
Facilitate product history data collection
Monitor warranty timelines
Provide point of use instructions and trouble shooting
Expand selling opportunities
Increase direct dialogue with product users