The variable image also allows our customers to consider the possibility of tying their products to their website for even greater promotional opportunities. With digital printing, you can create a sequential number on the package that would be tied to a discount or promotion that is offered on your website. The label encourages your customers to look for their number on your website. While they are at your site, you can offer them more information about your company and your products.
At InkWorks we know that it's only a “pretty picture” if our digital printing can’t be made into a useful graphic product. With our state of the art converting equipment we can laminate, varnish, apply adhesives and die cut your graphics to create a truly unique label.
The bottom line is that your bottom line is most important. Our smart approach to labels can help you sell more of your products. High impact labels can help your customers associate more closely with your products, increase their loyalty, and ultimately buy more.
The old adage that a picture is worth a thousand words is how InkWorks Printing approaches digital printing. We specialize in helping our customers tell their story with images that capture attention and help drive sales. Digital printing allows brand managers, restaurateurs, and food companies to create full-color labels without costly setup charges, so for the price of a two-color label you can now have a full-color image.
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Our digital printing is printed on pressure-sensitive labels that are designed for the food industry. We have label stocks that will resist moisture, oils, and cold temperatures. Our inks are environmentally friendly and FDA indirect food contact approved. *Paper label stock for cold temp and dry goods *BOPP label stock for moisture and cooking oils.
In addition to creating big impact labels, we can also help our customers target specialized markets with versioning. Our digital press can change images, words, and colors on the fly, so now even the most obscure market segment can be targeted with a unique image or message. Targeted selling helps our customers expand market segments and uncover new profit opportunities.